From a research standpoint, the ____________________ means that ...

[mpobi80]

From a research standpoint, the ___________________ _ means that research studies often investigate effects of various combinations of marketing elements on important outcomes such as sales and image.
 Fill in the blank(s) with correct word

Question 2

Studies conducted in the real world tend to have more internal validity than external validity.
 a. True
  b. False
 Indicate whether the statement is true or false

[shaikhs]

Answer to Question 1

integrated marketing mix

Answer to Question 2

False