Author Question: Which type of research attempts to determine the critical attributes of the product that consumers ... (Read 31 times)

Pea0909berry · **on:** Jun 28, 2018

Which type of research attempts to determine the critical attributes of the product that consumers use to perceive the value of the product?
a. product research
b. distribution research
c. promotion research
d. pricing research

Question 2

Precision is an advantage of primary data.
a. True
b. False
Indicate whether the statement is true or false