When a consumption experience is ambiguous and it is hard to determine product quality, consumers
a. usually form positive evaluations.
b. usually form negative evaluations due to the lack of strength of associations.
c. find it difficult to form any evaluation of the product.
d. tend to support hypotheses derived from advertising or word of mouth.
e. find attribute recall very difficult.
Question 2
The canned sales presentation was developed during the Industrial Revolution.
Indicate whether the statement is true or false
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