Consumers increase their consumption rate of stockpiled products when the product is convenient to consume compared with when it requires preparation.
a. True
b. False
Indicate whether the statement is true or false
Question 2
Georgetown, Inc is a manufacturer of surgical gloves. Georgetown's advertising efforts appeal to medical professionals, capitalizing on the need for safeguards against infectious diseases. The copy in a recent magazine ad reads, While you're saving their lives, we're protecting yours.. The magazine which features Georgetown's advertisement is called the ______.
a. decoder
b. message channel
c. encoder
d. medium
e. communication objective
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