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Author Question: Marketers of snack foods who consider the nutritional value that parents desire as well as the fun ... (Read 71 times)

khang

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on: Jun 28, 2018
Marketers of snack foods who consider the nutritional value that parents desire as well as the fun and experience that children want are demonstrating a(n) ____.
 a. emphasis on short-term profits
  b. cross-functional perspective
  c. customer orientation
  d. product orientation

Question 2

Science Tech Inc is a company that provides lab supplies like scales and beakers. In order to find its most valuable customers, it has implemented a CRM program with RFM. One of its customers is Virginia Tech Labs (VT Labs). Science Tech has decided to weight recency with a 4, frequency with a 2, and monetary with a 7 . VT Labs scored a 9 on recency, a 3 on frequency, and an 8 on monetary. What is VT Labs' RFM score?


frogdreck123456

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Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

The formula required is (Weight of M  M) + (Weight of R  R) + (Weight of F  F)
Substituting in the values:
(7  8) + (4  9) + (2  3) = 56 + 36 + 6 = 98


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