Explain how planned comparisons are different from post-hoc ...

[craiczarry]

Explain how planned comparisons are different from post-hoc comparisons.

Question 2

Which of the following is a branding question a company needs to consider as part of its overall marketing strategy?
 a. Should we offer multiple products under the same brand name, or roll them out with distinct brand names?
  b. How can we build our brand community?
  c. Should we change our current brand name?
  d. Should we form a brand conglomerate?

[sokh]

Answer to Question 1

Planned comparisons are different from post-hoc comparisons in multiple ways. (1) A planned comparison is appropriate when hypotheses exist specifying the specific combination(s) of effects that are associated with the dependent variable. (2) The analyst only tests the combinations specifically referred to in a hypothesis.

Answer to Question 2

a