Managers should avoid conducting market research when the ...

[nevelica]

Managers should avoid conducting market research when the decision is of considerable strategic or tactical importance.
 
 Indicate whether the statement is true or false

Question 2

When can marketing become operational?
 a. when production is tied to marketing
  b. when sales-people go on call
  c. when implementing plans to create CRM databases
  d. when computing CLV

[LegendaryAnswers]

Answer to Question 1

F
Managers should conduct market research if the decision is of considerable strategic or tactical importance.

Answer to Question 2

c