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Author Question: Managers should avoid conducting market research when the decision is of considerable strategic or ... (Read 154 times)

nevelica

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on: Jun 28, 2018
Managers should avoid conducting market research when the decision is of considerable strategic or tactical importance.
 
 Indicate whether the statement is true or false

Question 2

When can marketing become operational?
 a. when production is tied to marketing
  b. when sales-people go on call
  c. when implementing plans to create CRM databases
  d. when computing CLV


LegendaryAnswers

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Reply #1 on: Jun 28, 2018
Answer to Question 1

F
Managers should conduct market research if the decision is of considerable strategic or tactical importance.

Answer to Question 2

c


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