Author Question: A marketing researcher who reports on the age, gender, income, and education of consumers in a ... (Read 111 times)

LCritchfi · **on:** Jun 28, 2018

A marketing researcher who reports on the age, gender, income, and education of consumers in a particular city is describing geo-demographic information.

Indicate whether the statement is true or false

Question 2

Verizon uses the RFM matrix to determine its most valuable customers. Recency is weighted at a 3, frequency is weighted at a 9, and monetary is valued at a 7 . Customer A has a score of R=1, F=5, M=6 . What is Customer A's RFM score?
a. 15
b. 31
c. 90
d. 100