Harvey is looking at descriptive statistics such as age, gender, ...

[CharlieWard]

Harvey is looking at descriptive statistics such as age, gender, and income for consumers in the southern United States. This type of information is referred to as:
 a. applied statistics.
 b. geo-demographics.
 c. regional demographics.
 d. micro-demographics.

Question 2

All of the following are stages in developing and implementing a marketing strategy EXCEPT:
 a. conducting basic marketing research.
 b. identifying and evaluating marketing opportunities.
 c. analyzing firm performance.
 d. analyzing market segments and selecting target markets.

[underwood14]

Answer to Question 1

b

Answer to Question 2

a