This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: What is a contingency table and how is it useful in marketing ... (Read 57 times)

sam.t96

  • Hero Member
  • *****
  • Posts: 570
on: Jun 28, 2018
What is a contingency table and how is it useful in marketing research?

Question 2

Customer segments shown on perceptual maps offer marketing managers information about what's going on in the marketplace.
 a. True
  b. False
 Indicate whether the statement is true or false


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

bulacsom

  • Sr. Member
  • ****
  • Posts: 329
Reply #1 on: Jun 28, 2018
Answer to Question 1

A contingency table is a data matrix that displays the frequency of some combination of possible responses to multiple variables. Two-way contingency tables, meaning they involve two less-than interval variables, are used most often. The row and column totals often are called marginals because they appear in the table's margins. Researchers usually are more interested in the inner cells of a contingency table because they display conditional frequencies (combinations). Using these values, we can draw more specific conclusions.

Answer to Question 2

True


sam.t96

  • Member
  • Posts: 570
Reply 2 on: Jun 28, 2018
YES! Correct, THANKS for helping me on my review

vickyvicksss

  • Member
  • Posts: 351
Reply 3 on: Yesterday
Excellent

« previous next »
 

Did you know?

The training of an anesthesiologist typically requires four years of college, 4 years of medical school, 1 year of internship, and 3 years of residency.

Did you know?

All adults should have their cholesterol levels checked once every 5 years. During 2009–2010, 69.4% of Americans age 20 and older reported having their cholesterol checked within the last five years.

Did you know?

Ether was used widely for surgeries but became less popular because of its flammability and its tendency to cause vomiting. In England, it was quickly replaced by chloroform, but this agent caused many deaths and lost popularity.

Did you know?

Though methadone is often used to treat dependency on other opioids, the drug itself can be abused. Crushing or snorting methadone can achieve the opiate "rush" desired by addicts. Improper use such as these can lead to a dangerous dependency on methadone. This drug now accounts for nearly one-third of opioid-related deaths.

Did you know?

People who have myopia, or nearsightedness, are not able to see objects at a distance but only up close. It occurs when the cornea is either curved too steeply, the eye is too long, or both. This condition is progressive and worsens with time. More than 100 million people in the United States are nearsighted, but only 20% of those are born with the condition. Diet, eye exercise, drug therapy, and corrective lenses can all help manage nearsightedness.

Newest Periodic Table Newest Periodic Table
Checklist for Choosing a Massage Table Cont. Checklist for Choosing a Massage Table Cont.
With the arm placed on the table, apply effleurage over the entire upper limb as a reconnecting and ... With the arm placed on the table, apply effleurage over the entire upper limb as a reconnecting and ...
Look at Table 4.2.2. Consumers learn that the rubber ducks wear out batteries quickly. As a ... Look at Table 4.2.2. Consumers learn that the rubber ducks wear out batteries quickly. As a ...
table table
table table
Video: Deafness Culture

For a complete list of videos, visit our video library