Author Question: JIT, MRP, and MRP II all incorporate some version of the basic EOQ model into their philosophies. ... (Read 48 times)

jayhills49 · **on:** Jun 28, 2018

JIT, MRP, and MRP II all incorporate some version of the basic EOQ model into their philosophies.

Indicate whether the statement is true or false

Question 2

Define advertising and give an example of an advertisement.

asware1 · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

True

Answer to Question 2

Advertising is the primary means by which a company communicates with its customers about its products, brands, and position in the marketplace. Product, price, and place also signal a brand's positioning, and certainly all these signals need to tell a coherent story. If ads claim that a brand is an exclusive, premium brand, the product needs to be of high quality, priced relatively high, and distributed relatively exclusively. But while the rest of the marketing mix is important, advertising is the most direct communication link.
Some examples of advertising are TV commercials, print ads, Internet ads, and billboard ads.