Describe the two approaches to order management. How are they ...

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Describe the two approaches to order management. How are they different? How are they related?

Question 2

Ralph's Big & Tall retail stores, a national men's apparel retail shop, does not use celebrity endorsers in its advertising. Instead, its ads feature regular people offering testimonials as to the high quality of the merchandise carried by Ralph's and the superior customer service the store provides. Firms such as Ralph's Big & Tall opt to use regular people instead of celebrities because
 a. they are more expensive.
  b. they are more authentic and trustworthy.
  c. they are not well known or famous.
  d. people dislike celebrities.

[debra928]

Answer to Question 1

Order management defines and sets in motion the logistics infrastructure of the organization. In other words, how an organization receives an order (electronically versus manually), how it fills an order (inventory policy and number and location of warehouses), and how it ships an order (mode choice and its impacts on delivery times) are all dictated by how an organization manages an order. There are two phases of order management. First, influencing the order this is the phase where an organization attempts to change the manner by which its customers place orders. Second, the concept of order execution this phase occurs after the organization receives the order.

These two phases are related in that both phases of the order management system represents the principal means by which buyers and sellers communicate information relating to individual orders of product. Effective order management is a key to operational efficiency and customer satisfaction. To the extent that an organization conducts all activities relating to order management in a timely, accurate, and thorough manner, it follows that other areas of company activity can be similarly coordinated. In addition, both present and potential customers will take a positive view of consistent and predictable order cycle length and acceptable response times. By starting the process with an understanding of customer needs, organizations can design order management systems that will be viewed as superior to competitor firms.

Answer to Question 2

b