« previous next »

Author Question: Name and describe the types of nonprobability sampling.[br][br][b][color=#FA1639]Question ... (Read 45 times)

mp14

  • Hero Member
  • *****
  • Posts: 534
on: Jun 28, 2018
Name and describe the types of nonprobability sampling.

Question 2

Lots of segmentation schemes fail because marketers focus on the wrong criteria.
 a. True
  b. False
 Indicate whether the statement is true or false


cloudre37

  • Sr. Member
  • ****
  • Posts: 332
Reply #1 on: Jun 28, 2018
Answer to Question 1

Nonprobability sampling is a sampling technique in which units of the sample are selected on the basis of personal judgments or convenience, and there are four types discussed in the chapter:
(1) Convenience sampling: obtaining people or units that are conveniently available.
(2) Judgment sampling: also called purposive sampling; an experienced individual selects the sample based on his or her judgment about some appropriate characteristics required of the sample member.
(3) Quota sampling: ensures that the various subgroups in a population are represented on pertinent sample characteristics to the exact extent that the investigators desire.
(4) Snowball sampling: involves using probability methods for an initial selection of respondents and then obtaining additional respondents through information provided by the initial respondents.

Answer to Question 2

True


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Astigmatism is the most common vision problem. It may accompany nearsightedness or farsightedness. It is usually caused by an irregularly shaped cornea, but sometimes it is the result of an irregularly shaped lens. Either type can be corrected by eyeglasses, contact lenses, or refractive surgery.

Did you know?

Since 1988, the CDC has reported a 99% reduction in bacterial meningitis caused by Haemophilus influenzae, due to the introduction of the vaccine against it.

Did you know?

In ancient Rome, many of the richer people in the population had lead-induced gout. The reason for this is unclear. Lead poisoning has also been linked to madness.

Did you know?

For about 100 years, scientists thought that peptic ulcers were caused by stress, spicy food, and alcohol. Later, researchers added stomach acid to the list of causes and began treating ulcers with antacids. Now it is known that peptic ulcers are predominantly caused by Helicobacter pylori, a spiral-shaped bacterium that normally exist in the stomach.

Did you know?

As many as 20% of Americans have been infected by the fungus known as Histoplasmosis. While most people are asymptomatic or only have slight symptoms, infection can progress to a rapid and potentially fatal superinfection.

GI series. (a) Upper GI series begins with a barium swallow, barium shake, or barium meal. (b) Lower GI series. (a) Upper GI series begins with a barium swallow, barium shake, or barium meal. (b) Lower
Cloud Types: High Clouds Cloud Types: High Clouds
Functions application question Functions application question
Brown Eye Color Brown Eye Color
question..... question.....
economic question economic question
Video: Hormonal feedback loop components & Glucagon (glycogenolysis and gluconeogenesis)

For a complete list of videos, visit our video library