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Author Question: Name and describe the types of nonprobability sampling.[br][br][b][color=#FA1639]Question ... (Read 60 times)

mp14

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on: Jun 28, 2018
Name and describe the types of nonprobability sampling.

Question 2

Lots of segmentation schemes fail because marketers focus on the wrong criteria.
 a. True
  b. False
 Indicate whether the statement is true or false


cloudre37

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Reply #1 on: Jun 28, 2018
Answer to Question 1

Nonprobability sampling is a sampling technique in which units of the sample are selected on the basis of personal judgments or convenience, and there are four types discussed in the chapter:
(1) Convenience sampling: obtaining people or units that are conveniently available.
(2) Judgment sampling: also called purposive sampling; an experienced individual selects the sample based on his or her judgment about some appropriate characteristics required of the sample member.
(3) Quota sampling: ensures that the various subgroups in a population are represented on pertinent sample characteristics to the exact extent that the investigators desire.
(4) Snowball sampling: involves using probability methods for an initial selection of respondents and then obtaining additional respondents through information provided by the initial respondents.

Answer to Question 2

True


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