Author Question: The bullwhip effect occurs when forecast errors are magnified and demand variability increases as ... (Read 86 times)

saraeharris · **on:** Jun 28, 2018

The bullwhip effect occurs when forecast errors are magnified and demand variability increases as orders move upstream from retailers to distributors to producers.

Indicate whether the statement is true or false

Question 2

In push marketing, the manufacturer targets __________ rather than __________.
a. consumers, channel members
b. channel members, consumers
c. men, women
d. women, men