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Author Question: The bullwhip effect occurs when forecast errors are magnified and demand variability increases as ... (Read 91 times)

saraeharris

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on: Jun 28, 2018
The bullwhip effect occurs when forecast errors are magnified and demand variability increases as orders move upstream from retailers to distributors to producers.
 
 Indicate whether the statement is true or false

Question 2

In push marketing, the manufacturer targets __________ rather than __________.
 a. consumers, channel members
  b. channel members, consumers
  c. men, women
  d. women, men


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ryrychapman11

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Reply #1 on: Jun 28, 2018
Answer to Question 1

True

Answer to Question 2

b


saraeharris

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Reply 2 on: Jun 28, 2018
Gracias!

chereeb

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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