The bullwhip effect occurs when forecast errors are magnified and ...

[saraeharris]

The bullwhip effect occurs when forecast errors are magnified and demand variability increases as orders move upstream from retailers to distributors to producers.
 
 Indicate whether the statement is true or false

Question 2

In push marketing, the manufacturer targets __________ rather than __________.
 a. consumers, channel members
  b. channel members, consumers
  c. men, women
  d. women, men

[ryrychapman11]

Answer to Question 1

True

Answer to Question 2

b

[saraeharris]

Thanks for the timely response, appreciate it

[at]

TYSM