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Author Question: List the key decisions that researchers must make in their questionnaire ... (Read 51 times)

big1devin

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on: Jun 28, 2018
List the key decisions that researchers must make in their questionnaire design.

Question 2

The promotion for a high-involvement purchase will have a lot more __________ associated with it.
 a. brand names
  b. information
  c. noise
  d. pictures


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Heffejeff

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Reply #1 on: Jun 28, 2018
Answer to Question 1

Researchers planning a questionnaire's design must make several decisions, which typically take place in the following sequence:
(1) What should be asked?
(2) How should questions be phrased?
(3) In what sequence should the questions be arranged?
(4) What questionnaire layout will best serve the research objectives?
(5) How should the questionnaire be pretested? Does it need to be revised?

Answer to Question 2

b


big1devin

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Reply #2 on: Jun 28, 2018
Thank you :)


Heffejeff

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Reply #3 on: Jun 28, 2018
Happy to help you


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