List the key decisions that researchers must make in their ...

[big1devin]

List the key decisions that researchers must make in their questionnaire design.

Question 2

The promotion for a high-involvement purchase will have a lot more __________ associated with it.
 a. brand names
  b. information
  c. noise
  d. pictures

[Heffejeff]

Answer to Question 1

Researchers planning a questionnaire's design must make several decisions, which typically take place in the following sequence:
(1) What should be asked?
(2) How should questions be phrased?
(3) In what sequence should the questions be arranged?
(4) What questionnaire layout will best serve the research objectives?
(5) How should the questionnaire be pretested? Does it need to be revised?

Answer to Question 2

b

[big1devin]

Thank you

[Heffejeff]

Happy to help you