An introductory statement or preamble to a potentially embarrassing question that reduces a respondent's reluctance to answer by suggesting that certain behavior is not unusual is called a ____ statement.
a. filter
b. lead-in
c. reassurance
d. counterbiasing
Question 2
Sight, sound, smell, taste, and touch are all used by marketers.
a. True
b. False
Indicate whether the statement is true or false
