Author Question: When asking a potentially embarrassing question, it is helpful to lead it with a counterbalancing ... (Read 114 times)

vicotolentino · **on:** Jun 28, 2018

When asking a potentially embarrassing question, it is helpful to lead it with a counterbalancing statement.

Indicate whether the statement is true or false

Question 2

Which of the following sets of words includes the five personality dimensions that research has determined to describe most brands?
a. seriousness, excitement, competence, sophistication, and ruggedness
b. sincerity, excitement, coolness, sophistication, and ruggedness
c. sincerity, excitement, competence, sophistication, and ruggedness
d. sincerity, enthusiasm, coolness, sophistication, and ruggedness