Author Question: The degree to which all information collected in a questionnaire addresses a research question that ... (Read 40 times)

crobinson2013 · **on:** Jun 28, 2018

The degree to which all information collected in a questionnaire addresses a research question that will help the decision maker address the current marketing problem is the extent to which the questionnaire is ____.
a. relevant
b. accuracy
c. frequency
d. counterbalanced

Question 2

During the purchase phase, the consumer will ask herself, Will I tell my friends what a great brand I've found?
a. True
b. False
Indicate whether the statement is true or false