This topic contains a solution. Click here to go to the answer

Author Question: Explain how a researcher uses the paired comparison method and determine the number of paired ... (Read 129 times)

Garrulous

  • Hero Member
  • *****
  • Posts: 686
Explain how a researcher uses the paired comparison method and determine the number of paired comparisons necessary to compare four brands.

Question 2

The marketing framework can be used when you're
 a. buying a car.
  b. working on a case for class.
  c. trying to decide where to eat lunch.
  d. doing your taxes.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Swizqar

  • Sr. Member
  • ****
  • Posts: 357
Answer to Question 1

Paired comparison is a measurement technique that involves presenting the respondent with two objects and asking the respondent to pick the preferred objects. More than two objects may be presented, but comparisons are made in pairs. If a researchers wishes to compare four brands, six comparisons will be necessary. This is determined with the following equation:

number of comparisons = (n)(n-1)/2 = (4)(4-1)/2 = 12/2 = 6

Answer to Question 2

b




Garrulous

  • Member
  • Posts: 686
Reply 2 on: Jun 28, 2018
YES! Correct, THANKS for helping me on my review


jamesnevil303

  • Member
  • Posts: 337
Reply 3 on: Yesterday
Gracias!

 

Did you know?

The most destructive flu epidemic of all times in recorded history occurred in 1918, with approximately 20 million deaths worldwide.

Did you know?

Drying your hands with a paper towel will reduce the bacterial count on your hands by 45–60%.

Did you know?

Approximately 15–25% of recognized pregnancies end in miscarriage. However, many miscarriages often occur before a woman even knows she is pregnant.

Did you know?

The oldest recorded age was 122. Madame Jeanne Calment was born in France in 1875 and died in 1997. She was a vegetarian and loved olive oil, port wine, and chocolate.

Did you know?

A recent study has found that following a diet rich in berries may slow down the aging process of the brain. This diet apparently helps to keep dopamine levels much higher than are seen in normal individuals who do not eat berries as a regular part of their diet as they enter their later years.

For a complete list of videos, visit our video library