Author Question: Explain how a researcher uses the paired comparison method and determine the number of paired ... (Read 139 times)

Garrulous · **on:** Jun 28, 2018

Explain how a researcher uses the paired comparison method and determine the number of paired comparisons necessary to compare four brands.

Question 2

The marketing framework can be used when you're
a. buying a car.
b. working on a case for class.
c. trying to decide where to eat lunch.
d. doing your taxes.

Swizqar · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

Paired comparison is a measurement technique that involves presenting the respondent with two objects and asking the respondent to pick the preferred objects. More than two objects may be presented, but comparisons are made in pairs. If a researchers wishes to compare four brands, six comparisons will be necessary. This is determined with the following equation:

number of comparisons = (n)(n-1)/2 = (4)(4-1)/2 = 12/2 = 6

Answer to Question 2

b