Author Question: Due to marketing's success in business, what do management gurus think about marketing's role in a ... (Read 1691 times)

jerry coleman · **on:** Jun 28, 2018

Due to marketing's success in business, what do management gurus think about marketing's role in a company?
a. They think its role is to direct sales.
b. It takes no special skill to be a good marketer anymore.
c. It is a way to think about business.
d. It is not needed.

Question 2

Amos does not want to find new customers or create new products. Instead, he is opening more stores and improving the marketing mixmore intriguing advertising, better pricing, better reward program, better in-store service, better store ambience, etc. What strategy is he using?
a. market penetration
b. product development
c. market development
d. diversification