This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Due to marketing's success in business, what do management gurus think about marketing's role in a ... (Read 1758 times)

jerry coleman

  • Hero Member
  • *****
  • Posts: 570
on: Jun 28, 2018
Due to marketing's success in business, what do management gurus think about marketing's role in a company?
 a. They think its role is to direct sales.
  b. It takes no special skill to be a good marketer anymore.
  c. It is a way to think about business.
  d. It is not needed.

Question 2

Amos does not want to find new customers or create new products. Instead, he is opening more stores and improving the marketing mixmore intriguing advertising, better pricing, better reward program, better in-store service, better store ambience, etc. What strategy is he using?
 a. market penetration
  b. product development
  c. market development
  d. diversification


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Christopher

  • Sr. Member
  • ****
  • Posts: 316
Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

a


jerry coleman

  • Member
  • Posts: 570
Reply 2 on: Jun 28, 2018
:D TYSM

Liddy

  • Member
  • Posts: 342
Reply 3 on: Yesterday
Great answer, keep it coming :)

« previous next »
 

Did you know?

Certain chemicals, after ingestion, can be converted by the body into cyanide. Most of these chemicals have been removed from the market, but some old nail polish remover, solvents, and plastics manufacturing solutions can contain these substances.

Did you know?

Disorders that may affect pharmacodynamics include genetic mutations, malnutrition, thyrotoxicosis, myasthenia gravis, Parkinson's disease, and certain forms of insulin-resistant diabetes mellitus.

Did you know?

Parkinson's disease is both chronic and progressive. This means that it persists over a long period of time and that its symptoms grow worse over time.

Did you know?

The use of salicylates dates back 2,500 years to Hippocrates’s recommendation of willow bark (from which a salicylate is derived) as an aid to the pains of childbirth. However, overdosage of salicylates can harm body fluids, electrolytes, the CNS, the GI tract, the ears, the lungs, the blood, the liver, and the kidneys and cause coma or death.

Did you know?

Adolescents often feel clumsy during puberty because during this time of development, their hands and feet grow faster than their arms and legs do. The body is therefore out of proportion. One out of five adolescents actually experiences growing pains during this period.

The Role of Microfilaments in Cell Movement-Showing Cause and Effect in Biology 1 The Role of Microfilaments in Cell Movement-Showing Cause and Effect in Biology 1
The mass media not only reflect gender stereotypes but they also play a role in changing them. ... The mass media not only reflect gender stereotypes but they also play a role in changing them. ...
Operations Management question Operations Management question
The role of B12 as a methyl transferase in Met biosynthesis The role of B12 as a methyl transferase in Met biosynthesis
Marketing: An Introduction, 7th Edition Marketing: An Introduction, 7th Edition
Business Math Question Business Math Question
Video: Cardiac Cycle (Part 3 of 4)

For a complete list of videos, visit our video library