Author Question: In which phase of the product life cycle is customer awareness getting stronger and some buzz ... (Read 55 times)

kamilo84 · **on:** Jun 28, 2018

In which phase of the product life cycle is customer awareness getting stronger and some buzz occurring in the marketplace?
a. market introduction
b. decline
c. market growth
d. maturity

Question 2

Marketing research isn't needed if a company listens to its customers.
a. True
b. False
Indicate whether the statement is true or false