Answer to Question 1
The four phases of the customer life cycle include: marketing, customer acquisition, relationship management, and loss/churn. Marketing sends messages to the target market to attract customer prospects. When prospects order, they become customers who need to be supported. Additionally, relationship management processes increase the value of existing customers by selling them more product. Inevitably, over time the organization loses customers. When this occurs, win-back processes categorize customers according to value and attempt to win back high-value customers.
Answer to Question 2
C
New Magnetic Cycle
The cardiac cycle showing systole and diastole.
Among the health benefits of marriage is a longer life.
Sexual Response Cycle
Schematic view of the Calvin cycle
The chemical structure of the water molecule facilitates life