« previous next »

Author Question: What are the four phases of the customer life cycle? Briefly describe each phase. What will be an ... (Read 117 times)

burchfield96

  • Hero Member
  • *****
  • Posts: 610
on: Jul 7, 2018
What are the four phases of the customer life cycle? Briefly describe each phase.
 
  What will be an ideal response?

Question 2

Android applications are developed using ________ programming language.
 
  A) Objective-C
  B) C
  C) Java
  D) VB.NET
Using MIS ¦ Kroenke, Boyle ¦ 10th Edition
Buy Test-Bank


Animal_Goddess

  • Sr. Member
  • ****
  • Posts: 339
Reply #1 on: Jul 7, 2018
Answer to Question 1

The four phases of the customer life cycle include: marketing, customer acquisition, relationship management, and loss/churn. Marketing sends messages to the target market to attract customer prospects. When prospects order, they become customers who need to be supported. Additionally, relationship management processes increase the value of existing customers by selling them more product. Inevitably, over time the organization loses customers. When this occurs, win-back processes categorize customers according to value and attempt to win back high-value customers.

Answer to Question 2

C


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question

burchfield96

  • Hero Member
  • *****
  • Posts: 610
Reply #2 on: Jul 7, 2018
Thank you


Animal_Goddess

  • Sr. Member
  • ****
  • Posts: 339
Reply #3 on: Jul 7, 2018
No problemo


« previous next »
 

Did you know?

On average, someone in the United States has a stroke about every 40 seconds. This is about 795,000 people per year.

Did you know?

The Romans did not use numerals to indicate fractions but instead used words to indicate parts of a whole.

Did you know?

Studies show that systolic blood pressure can be significantly lowered by taking statins. In fact, the higher the patient's baseline blood pressure, the greater the effect of statins on his or her blood pressure.

Did you know?

Nearly 31 million adults in America have a total cholesterol level that is more than 240 mg per dL.

Did you know?

Human neurons are so small that they require a microscope in order to be seen. However, some neurons can be up to 3 feet long, such as those that extend from the spinal cord to the toes.

Menstrual cycle summary based on a 28-day (average) menstrual cycle. Menstrual cycle summary based on a 28-day (average) menstrual cycle.
The Cycle of Violence and Abuse in Intimate Relationships The Cycle of Violence and Abuse in Intimate Relationships
The cardiac cycle and an ECG tracing. The cardiac cycle and an ECG tracing.
The fate of carbon in the citric acid cycle The fate of carbon in the citric acid cycle
Life Cycle Nutrition: Pregnancy through Infancy Life Cycle Nutrition: Pregnancy through Infancy
Phases of the Female Reproductive Cycle Phases of the Female Reproductive Cycle
Video: How does asthma work?And How do you treat asthma?

For a complete list of videos, visit our video library