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Author Question: What are the four phases of the customer life cycle? Briefly describe each phase. What will be an ... (Read 180 times)

burchfield96

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on: Jul 7, 2018
What are the four phases of the customer life cycle? Briefly describe each phase.
 
  What will be an ideal response?

Question 2

Android applications are developed using ________ programming language.
 
  A) Objective-C
  B) C
  C) Java
  D) VB.NET
Using MIS ¦ Kroenke, Boyle ¦ 10th Edition
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Animal_Goddess

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Reply #1 on: Jul 7, 2018
Answer to Question 1

The four phases of the customer life cycle include: marketing, customer acquisition, relationship management, and loss/churn. Marketing sends messages to the target market to attract customer prospects. When prospects order, they become customers who need to be supported. Additionally, relationship management processes increase the value of existing customers by selling them more product. Inevitably, over time the organization loses customers. When this occurs, win-back processes categorize customers according to value and attempt to win back high-value customers.

Answer to Question 2

C


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burchfield96

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Reply #2 on: Jul 7, 2018
Thank you


Animal_Goddess

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Reply #3 on: Jul 7, 2018
No problemo


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