« previous next »

Author Question: What are the four phases of the customer life cycle? Briefly describe each phase. What will be an ... (Read 181 times)

burchfield96

  • Hero Member
  • *****
  • Posts: 610
on: Jul 7, 2018
What are the four phases of the customer life cycle? Briefly describe each phase.
 
  What will be an ideal response?

Question 2

Android applications are developed using ________ programming language.
 
  A) Objective-C
  B) C
  C) Java
  D) VB.NET
Using MIS ¦ Kroenke, Boyle ¦ 10th Edition
Buy Test-Bank


Animal_Goddess

  • Sr. Member
  • ****
  • Posts: 339
Reply #1 on: Jul 7, 2018
Answer to Question 1

The four phases of the customer life cycle include: marketing, customer acquisition, relationship management, and loss/churn. Marketing sends messages to the target market to attract customer prospects. When prospects order, they become customers who need to be supported. Additionally, relationship management processes increase the value of existing customers by selling them more product. Inevitably, over time the organization loses customers. When this occurs, win-back processes categorize customers according to value and attempt to win back high-value customers.

Answer to Question 2

C


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question

burchfield96

  • Hero Member
  • *****
  • Posts: 610
Reply #2 on: Jul 7, 2018
Thank you


Animal_Goddess

  • Sr. Member
  • ****
  • Posts: 339
Reply #3 on: Jul 7, 2018
No problemo


« previous next »
 

Did you know?

Cytomegalovirus affects nearly the same amount of newborns every year as Down syndrome.

Did you know?

Side effects from substance abuse include nausea, dehydration, reduced productivitiy, and dependence. Though these effects usually worsen over time, the constant need for the substance often overcomes rational thinking.

Did you know?

All patients with hyperparathyroidism will develop osteoporosis. The parathyroid glands maintain blood calcium within the normal range. All patients with this disease will continue to lose calcium from their bones every day, and there is no way to prevent the development of osteoporosis as a result.

Did you know?

The highest suicide rate in the United States is among people ages 65 years and older. Almost 15% of people in this age group commit suicide every year.

Did you know?

The term pharmacology is derived from the Greek words pharmakon("claim, medicine, poison, or remedy") and logos ("study").

The ATP cycle The ATP cycle
Large-scale impacts of the (a) positive, and (b) negative phases of the North Atlantic Oscillation. Large-scale impacts of the (a) positive, and (b) negative phases of the North Atlantic Oscillation.
Basidiomycetes Life Cycle Basidiomycetes Life Cycle
Lycophyte Life Cycle Lycophyte Life Cycle
As their numbers grow and their resources and health improve, the elderly will enjoy life more and ... As their numbers grow and their resources and health improve, the elderly will enjoy life more and ...
Demographic change and the effect on people social, and economic life Demographic change and the effect on people social, and economic life
Video: Cataract

For a complete list of videos, visit our video library