Author Question: The most used multivariate data analysis technique in applied marketing research is a. regression ... (Read 110 times)

justinmsk · **on:** Jun 28, 2018

The most used multivariate data analysis technique in applied marketing research is
a. regression analysis.
b. frequency analysis.
c. paired sample t-test.
d. cross tabulation.
e. Cramer's V.

Question 2

Communication channels for generating sales leads include:
a. trade shows in the real world.
b. online advertising.
c. direct mail.
d. All of these are correct.