Which of the following statements if FALSE concerning the conversion of continuous measures to categorical measures?
a. When converting, there is no loss of information about a variable.
b. Because higher levels of measurement have all the properties of measures lower in the hierarchy, conversion is perfectly acceptable.
c. In many cases, conversion is advisable for aiding in interpretation of research study results.
d. Analyses should be performed using the highest level of measurement possible for a particular variable.
e. A simple solution would be to provide both types of results.
Question 2
Which of the following elements should NOT be included in a mobile marketing campaign?
a. Long headlines that clearly explain what the viewer is about to open.
b. Bold colors and minimalistic visuals.
c. Clickable phone numbers and maps.
d. Data collection and analysis tools.
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