This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which of the following statements is FALSE regarding advertising research? a. Measures of ... (Read 126 times)

Medesa

  • Hero Member
  • *****
  • Posts: 507
on: Jun 29, 2018
Which of the following statements is FALSE regarding advertising research?
 a. Measures of advertising effectiveness are standardized across the industry.
  b. Message research is also called copy research or copytesting.
  c. Ad message research can be conducted at various stages from message development to after an ad appears in the media.
  d. Advertising research is done under natural advertising conditions or laboratory situations.
  e. Advertising research involves both pretesting and posttesting of messages.

Question 2

The message channel is the path through which the message moves from source to receiver.
 a. True
  b. False
 Indicate whether the statement is true or false


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

bobsmith

  • Sr. Member
  • ****
  • Posts: 316
Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

True


Medesa

  • Member
  • Posts: 507
Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

raili21

  • Member
  • Posts: 324
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

« previous next »
 

Did you know?

Dogs have been used in studies to detect various cancers in human subjects. They have been trained to sniff breath samples from humans that were collected by having them breathe into special tubes. These people included 55 lung cancer patients, 31 breast cancer patients, and 83 cancer-free patients. The dogs detected 54 of the 55 lung cancer patients as having cancer, detected 28 of the 31 breast cancer patients, and gave only three false-positive results (detecting cancer in people who didn't have it).

Did you know?

Pregnant women usually experience a heightened sense of smell beginning late in the first trimester. Some experts call this the body's way of protecting a pregnant woman from foods that are unsafe for the fetus.

Did you know?

In most cases, kidneys can recover from almost complete loss of function, such as in acute kidney (renal) failure.

Did you know?

Fewer than 10% of babies are born on their exact due dates, 50% are born within 1 week of the due date, and 90% are born within 2 weeks of the date.

Did you know?

Women are two-thirds more likely than men to develop irritable bowel syndrome. This may be attributable to hormonal changes related to their menstrual cycles.

The relationship between air temperature and two measures of water vapour saturation of air. The relationship between air temperature and two measures of water vapour saturation of air.
False Solomons Seal False Solomons Seal
Sections of a Research Report Sections of a Research Report
Controlled Scientific Experiments Scientists use experimental research to test hypotheses Controlled Scientific Experiments Scientists use experimental research to test hypotheses
Research Methods: A Process of Inquiry Research Methods: A Process of Inquiry
Operations Research Operations Research
Video: Language Areas Animation

For a complete list of videos, visit our video library