This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which of the following statements is FALSE regarding advertising research? a. Measures of ... (Read 73 times)

Medesa

  • Hero Member
  • *****
  • Posts: 507
on: Jun 29, 2018
Which of the following statements is FALSE regarding advertising research?
 a. Measures of advertising effectiveness are standardized across the industry.
  b. Message research is also called copy research or copytesting.
  c. Ad message research can be conducted at various stages from message development to after an ad appears in the media.
  d. Advertising research is done under natural advertising conditions or laboratory situations.
  e. Advertising research involves both pretesting and posttesting of messages.

Question 2

The message channel is the path through which the message moves from source to receiver.
 a. True
  b. False
 Indicate whether the statement is true or false


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

bobsmith

  • Sr. Member
  • ****
  • Posts: 316
Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

True


Medesa

  • Member
  • Posts: 507
Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

AmberC1996

  • Member
  • Posts: 317
Reply 3 on: Yesterday
Great answer, keep it coming :)

« previous next »
 

Did you know?

Essential fatty acids have been shown to be effective against ulcers, asthma, dental cavities, and skin disorders such as acne.

Did you know?

An identified risk factor for osteoporosis is the intake of excessive amounts of vitamin A. Dietary intake of approximately double the recommended daily amount of vitamin A, by women, has been shown to reduce bone mineral density and increase the chances for hip fractures compared with women who consumed the recommended daily amount (or less) of vitamin A.

Did you know?

The first war in which wide-scale use of anesthetics occurred was the Civil War, and 80% of all wounds were in the extremities.

Did you know?

Fatal fungal infections may be able to resist newer antifungal drugs. Globally, fungal infections are often fatal due to the lack of access to multiple antifungals, which may be required to be utilized in combination. Single antifungals may not be enough to stop a fungal infection from causing the death of a patient.

Did you know?

The term bacteria was devised in the 19th century by German biologist Ferdinand Cohn. He based it on the Greek word "bakterion" meaning a small rod or staff. Cohn is considered to be the father of modern bacteriology.

Some organisms used as models in genetic research Some organisms used as models in genetic research
Nursing Research Nursing Research
Commons Abbreviations for Weights and Measures Commons Abbreviations for Weights and Measures
What is the mass of air in a room that measures 5.0 m 8.0 m 3.0 m? (The density of air is ... What is the mass of air in a room that measures 5.0 m 8.0 m 3.0 m? (The density of air is ...
Research Research
Research Methods Research Methods
Video: Neurotransmission at chemical synapses & Excitory and inhibitory potentials

For a complete list of videos, visit our video library