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Author Question: In recent years, ____ has undertaken a major initiative, in conjunction with a consortium of major ... (Read 69 times)

Hungry!

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on: Jun 28, 2018
In recent years, ____ has undertaken a major initiative, in conjunction with a consortium of major brand marketers and retailers, to develop a means of measuring the effectiveness of in-store advertising media.
 a. Mediamark Research
  b. The P-O-P Advertising International
  c. The In-Store Advertising Association
  d. Starch Media Research
  e. Buzzone Research Company

Question 2

Refusals are a more important source of nonresponse bias than the not-at-home problem in
 a. personal interviews.
  b. mail surveys.
  c. telephone surveys.
  d. Both a and b are correct.
  e. Not-at-homes are always a more important source of error than refusals.


frre432

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Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

b


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