In recent years, ____ has undertaken a major initiative, in conjunction with a consortium of major brand marketers and retailers, to develop a means of measuring the effectiveness of in-store advertising media.
a. Mediamark Research
b. The P-O-P Advertising International
c. The In-Store Advertising Association
d. Starch Media Research
e. Buzzone Research Company
Question 2
Refusals are a more important source of nonresponse bias than the not-at-home problem in
a. personal interviews.
b. mail surveys.
c. telephone surveys.
d. Both a and b are correct.
e. Not-at-homes are always a more important source of error than refusals.
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