In recent years, ____ has undertaken a major initiative, in ...

[Hungry!]

In recent years, ____ has undertaken a major initiative, in conjunction with a consortium of major brand marketers and retailers, to develop a means of measuring the effectiveness of in-store advertising media.
 a. Mediamark Research
  b. The P-O-P Advertising International
  c. The In-Store Advertising Association
  d. Starch Media Research
  e. Buzzone Research Company

Question 2

Refusals are a more important source of nonresponse bias than the not-at-home problem in
 a. personal interviews.
  b. mail surveys.
  c. telephone surveys.
  d. Both a and b are correct.
  e. Not-at-homes are always a more important source of error than refusals.

[frre432]

Answer to Question 1

B

Answer to Question 2

b