John informs a POPAI interviewer that he intends to purchase a box of Kellogg's Raisin Bran, but in fact he does not buy any cereal. This case would be classified in the Consumer Buying Habit Study as a (n) ____.
a. specifically planned purchase
b. generally planned purchase
c. substitute purchase
d. unplanned purchase
e. aborted purchase
Question 2
Which of the following is TRUE?
a. The percentage of not-at-homes has been decreasing for a long time.
b. Answering machines help interviewers schedule callback times.
c. It is much easier to find a responsible adult at home than a specific respondent.
d. One to two calls are often needed to reach three-fourths of the sample of households.
e. To maintain consistency, callbacks should be made at the same time as the original call.
John Claudius Loudon
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Eero Saarinen, TWA Terminal, John F. Kennedy International Airport, interior, New York.
Raisin Bread Analogy for an Expanding Universe