John informs a POPAI interviewer that he intends to purchase a box of Kellogg's Raisin Bran, but in fact he does not buy any cereal. This case would be classified in the Consumer Buying Habit Study as a (n) ____.
a. specifically planned purchase
b. generally planned purchase
c. substitute purchase
d. unplanned purchase
e. aborted purchase
Question 2
Which of the following is TRUE?
a. The percentage of not-at-homes has been decreasing for a long time.
b. Answering machines help interviewers schedule callback times.
c. It is much easier to find a responsible adult at home than a specific respondent.
d. One to two calls are often needed to reach three-fourths of the sample of households.
e. To maintain consistency, callbacks should be made at the same time as the original call.
John Muir
This engraving by William Russell Birch shows Congress Hall (left), which was occupied by Congress f
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John Singer Sargent, Rushing Brook.
Medical assistant shaking hands with the interviewer at the close of the interview.