« previous next »

Author Question: John informs a POPAI interviewer that he intends to purchase a box of Kellogg's Raisin Bran, but in ... (Read 53 times)

yoooooman

  • Hero Member
  • *****
  • Posts: 557
on: Jun 28, 2018
John informs a POPAI interviewer that he intends to purchase a box of Kellogg's Raisin Bran, but in fact he does not buy any cereal. This case would be classified in the Consumer Buying Habit Study as a (n) ____.
 a. specifically planned purchase
  b. generally planned purchase
  c. substitute purchase
  d. unplanned purchase
  e. aborted purchase

Question 2

Which of the following is TRUE?
 a. The percentage of not-at-homes has been decreasing for a long time.
  b. Answering machines help interviewers schedule callback times.
  c. It is much easier to find a responsible adult at home than a specific respondent.
  d. One to two calls are often needed to reach three-fourths of the sample of households.
  e. To maintain consistency, callbacks should be made at the same time as the original call.


Heffejeff

  • Sr. Member
  • ****
  • Posts: 336
Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

c


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Blood is approximately twice as thick as water because of the cells and other components found in it.

Did you know?

Pope Sylvester II tried to introduce Arabic numbers into Europe between the years 999 and 1003, but their use did not catch on for a few more centuries, and Roman numerals continued to be the primary number system.

Did you know?

Every flu season is different, and even healthy people can get extremely sick from the flu, as well as spread it to others. The flu season can begin as early as October and last as late as May. Every person over six months of age should get an annual flu vaccine. The vaccine cannot cause you to get influenza, but in some seasons, may not be completely able to prevent you from acquiring influenza due to changes in causative viruses. The viruses in the flu shot are killed—there is no way they can give you the flu. Minor side effects include soreness, redness, or swelling where the shot was given. It is possible to develop a slight fever, and body aches, but these are simply signs that the body is responding to the vaccine and making itself ready to fight off the influenza virus should you come in contact with it.

Did you know?

Certain chemicals, after ingestion, can be converted by the body into cyanide. Most of these chemicals have been removed from the market, but some old nail polish remover, solvents, and plastics manufacturing solutions can contain these substances.

Did you know?

Malaria mortality rates are falling. Increased malaria prevention and control measures have greatly improved these rates. Since 2000, malaria mortality rates have fallen globally by 60% among all age groups, and by 65% among children under age 5.

John Muir John Muir
This engraving by William Russell Birch shows Congress Hall (left), which was occupied by Congress f This engraving by William Russell Birch shows Congress Hall (left), which was occupied by Congress f
John Marin, Untitled (The Blue Sea). John Marin, Untitled (The Blue Sea).
John Constable, The Hay Wain. John Constable, The Hay Wain.
Thomas Hobbes, John Locke, John Rawls Thomas Hobbes, John Locke, John Rawls
Video: Interview with an Anorexic Woman (Part 2 of 2)

For a complete list of videos, visit our video library