« previous next »

Author Question: John informs a POPAI interviewer that he intends to purchase a box of Kellogg's Raisin Bran, but in ... (Read 34 times)

yoooooman

  • Hero Member
  • *****
  • Posts: 557
on: Jun 28, 2018
John informs a POPAI interviewer that he intends to purchase a box of Kellogg's Raisin Bran, but in fact he does not buy any cereal. This case would be classified in the Consumer Buying Habit Study as a (n) ____.
 a. specifically planned purchase
  b. generally planned purchase
  c. substitute purchase
  d. unplanned purchase
  e. aborted purchase

Question 2

Which of the following is TRUE?
 a. The percentage of not-at-homes has been decreasing for a long time.
  b. Answering machines help interviewers schedule callback times.
  c. It is much easier to find a responsible adult at home than a specific respondent.
  d. One to two calls are often needed to reach three-fourths of the sample of households.
  e. To maintain consistency, callbacks should be made at the same time as the original call.


Heffejeff

  • Sr. Member
  • ****
  • Posts: 336
Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

c


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Persons who overdose with cardiac glycosides have a better chance of overall survival if they can survive the first 24 hours after the overdose.

Did you know?

A recent study has found that following a diet rich in berries may slow down the aging process of the brain. This diet apparently helps to keep dopamine levels much higher than are seen in normal individuals who do not eat berries as a regular part of their diet as they enter their later years.

Did you know?

Asthma occurs in one in 11 children and in one in 12 adults. African Americans and Latinos have a higher risk for developing asthma than other groups.

Did you know?

Children of people with alcoholism are more inclined to drink alcohol or use hard drugs. In fact, they are 400 times more likely to use hard drugs than those who do not have a family history of alcohol addiction.

Did you know?

A serious new warning has been established for pregnant women against taking ACE inhibitors during pregnancy. In the study, the risk of major birth defects in children whose mothers took ACE inhibitors during the first trimester was nearly three times higher than in children whose mothers didn't take ACE inhibitors. Physicians can prescribe alternative medications for pregnant women who have symptoms of high blood pressure.

John Muir John Muir
John Ray John Ray
The Masses, a leading Socialist magazine, featured drawings by artists, including John Sloan, as wel The Masses, a leading Socialist magazine, featured drawings by artists, including John Sloan, as wel
Vincent van Gogh, Letter to John Peter Russell. Vincent van Gogh, Letter to John Peter Russell.
John Ahearn, Homage to the People of the South Bronx: Double Dutch at Kelly Street 1: Frieda, ... John Ahearn, Homage to the People of the South Bronx: Double Dutch at Kelly Street 1: Frieda, ...
Video: Conjunctivitis

For a complete list of videos, visit our video library