Author Question: Primary content includes influential pieces of original content like research reports and e-books. ... (Read 116 times)

abarnes · **on:** Jun 28, 2018

Primary content includes influential pieces of original content like research reports and e-books.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Judy tells a POPAI interviewer that she intends to purchase DelMonte spinach, and in fact she does purchase this item. This case would be classified in the Consumer Buying Habits Study as a (n) ____.
a. specifically planned purchase
b. generally planned purchase
c. substitute purchase
d. unplanned purchase
e. rational purchase