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Author Question: Which of the following is a strength of billboard advertising? a. broad reach and high frequency ... (Read 198 times)

scienceeasy

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on: Jun 28, 2018
Which of the following is a strength of billboard advertising?
 a. broad reach and high frequency levels
  b. geographic flexibility
  c. low cost per thousand
  d. substantial brand identification
  e. all of the above

Question 2

The potential problem in any project for which data is not collected from ALL respondents selected for the sample is
 a. nonresponse error.
  b. overcoverage error.
  c. response error.
  d. sampling error.
  e. office error.


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kaillie

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Reply #1 on: Jun 28, 2018
Answer to Question 1

E

Answer to Question 2

a


scienceeasy

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Reply #2 on: Jun 28, 2018
Thank you


kaillie

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Reply #3 on: Jun 28, 2018
No problemo


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