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Author Question: Which of the following is a strength of billboard advertising? a. broad reach and high frequency ... (Read 77 times)

scienceeasy

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Which of the following is a strength of billboard advertising?
 a. broad reach and high frequency levels
  b. geographic flexibility
  c. low cost per thousand
  d. substantial brand identification
  e. all of the above

Question 2

The potential problem in any project for which data is not collected from ALL respondents selected for the sample is
 a. nonresponse error.
  b. overcoverage error.
  c. response error.
  d. sampling error.
  e. office error.



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kaillie

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Answer to Question 1

E

Answer to Question 2

a





 

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