Author Question: Gross rating points are calculated by _____. a. reach minus frequency b. reach plus frequency c. ... (Read 61 times)

james9437

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Gross rating points are calculated by _____.
 a. reach minus frequency
  b. reach plus frequency
  c. reach times frequency
  d. reach divided by frequency
  e. reach squared

Question 2

_____ is based on demographic characteristics of consumers who reside within geographic clusters, such as ZIP code areas and neighborhoods.
 a. Behaviorgraphics
  b. Psychographics
  c. Demographics
  d. Geodemographics
  e. Cosmographics



wergv

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Answer to Question 1

c

Answer to Question 2

d



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