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Author Question: Reach, frequency, and time frame are just a few items to be used to help determine costs in the ... (Read 149 times)

Mr.Thesaxman

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on: Jun 28, 2018
Reach, frequency, and time frame are just a few items to be used to help determine costs in the share of voice model for developing the advertising budget.
 
 Indicate whether the statement is true or false

Question 2

All of the following are advantages of focus groups interviews EXCEPT:
 a. low cost.
 b. relatively fast.
 c. easy to execute.
 d. high degree of scrutiny.


todom5090

  • Sr. Member
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Reply #1 on: Jun 28, 2018
Answer to Question 1

false

Answer to Question 2

a


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