The time frame used by the majority of media planners for ...

[gonzo233]

The time frame used by the majority of media planners for measuring reach is usually two weeks.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Name and describe three tests marcom professionals can apply to deal with ethical dilemmas.

[taylorsonier]

Answer to Question 1

False

Answer to Question 2

The three tests one can employ when faced with an ethical dilemma are:
1 . Golden Rule Test. Act in a way that you would want others to act toward you.
2 . Professional Ethics Test. Take only actions that would be viewed as proper by an objective panel of your professional colleagues.
3 . TV Test. Always ask, Would I feel comfortable explaining this action on television to the general public?

[gonzo233]

TYSM

[kishoreddi]

Gracias!