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Author Question: Which of the following measures media weight based on both reach and frequency? a. Media mix b. ... (Read 106 times)

torybrooks

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Which of the following measures media weight based on both reach and frequency?
 a. Media mix
  b. Gross rating points
  c. Share of voice
  d. Cost per thousand

Question 2

The foundation was laid for advertising to become a prominent part of the business environment when the Western world turned to as the foundation of economics.
 a. socialism
  b. communism
  c. capitalism
  d. syndicalism



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Mochi

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Answer to Question 1

b

Answer to Question 2

c




torybrooks

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Reply 2 on: Jun 29, 2018
:D TYSM


debra928

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

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