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Author Question: Which of the following measures media weight based on both reach and frequency? a. Media mix b. ... (Read 65 times)

torybrooks

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on: Jun 29, 2018
Which of the following measures media weight based on both reach and frequency?
 a. Media mix
  b. Gross rating points
  c. Share of voice
  d. Cost per thousand

Question 2

The foundation was laid for advertising to become a prominent part of the business environment when the Western world turned to as the foundation of economics.
 a. socialism
  b. communism
  c. capitalism
  d. syndicalism


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Mochi

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Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

c


torybrooks

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Reply 2 on: Jun 29, 2018
Wow, this really help

Bigfoot1984

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Reply 3 on: Yesterday
Excellent

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