Assume that the media schedule for a brand yields 500 GRPs. If ...

[kaid0807]

Assume that the media schedule for a brand yields 500 GRPs. If the frequency is 5, the reach would be _____.
 a. 25
  b. 100
  c. 495
  d. 505
  e. 2500

Question 2

Which of the following companies tracks Internet users' surfing behaviors and provides this information to advertisers that wish to target prospective customers based on their online search behavior?
 a. Audience Science
  b. Knowledge Factory
  c. Nielsen Claritas
  d. a and b only
  e. a, b, and c

[frejo]

Answer to Question 1

b

Answer to Question 2

a

[kaid0807]

Thanks for the timely response, appreciate it

[vickybb89]

Great answer, keep it coming