This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Assume that the media schedule for a brand yields 500 GRPs. If the frequency is 5, the reach would ... (Read 91 times)

kaid0807

  • Hero Member
  • *****
  • Posts: 515
on: Jun 29, 2018
Assume that the media schedule for a brand yields 500 GRPs. If the frequency is 5, the reach would be _____.
 a. 25
  b. 100
  c. 495
  d. 505
  e. 2500

Question 2

Which of the following companies tracks Internet users' surfing behaviors and provides this information to advertisers that wish to target prospective customers based on their online search behavior?
 a. Audience Science
  b. Knowledge Factory
  c. Nielsen Claritas
  d. a and b only
  e. a, b, and c


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

frejo

  • Sr. Member
  • ****
  • Posts: 349
Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

a


kaid0807

  • Member
  • Posts: 515
Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

samiel-sayed

  • Member
  • Posts: 337
Reply 3 on: Yesterday
Wow, this really help

« previous next »
 

Did you know?

Urine turns bright yellow if larger than normal amounts of certain substances are consumed; one of these substances is asparagus.

Did you know?

The highest suicide rate in the United States is among people ages 65 years and older. Almost 15% of people in this age group commit suicide every year.

Did you know?

Pope Sylvester II tried to introduce Arabic numbers into Europe between the years 999 and 1003, but their use did not catch on for a few more centuries, and Roman numerals continued to be the primary number system.

Did you know?

All adverse reactions are commonly charted in red ink in the patient's record and usually are noted on the front of the chart. Failure to follow correct documentation procedures may result in malpractice lawsuits.

Did you know?

ACTH levels are normally highest in the early morning (between 6 and 8 A.M.) and lowest in the evening (between 6 and 11 P.M.). Therefore, a doctor who suspects abnormal levels looks for low ACTH in the morning and high ACTH in the evening.

A melanistic jaguar is a colour morph which occurs at about 6% frequency in populations. A melanistic jaguar is a colour morph which occurs at about 6% frequency in populations.
Frequency distribution curve: interpatient variability in drug response Frequency distribution curve: interpatient variability in drug response
The mass media not only reflect gender stereotypes but they also play a role in changing them. ... The mass media not only reflect gender stereotypes but they also play a role in changing them. ...
Topic Media Topic Media
The frequency of aneuploidy changes dramatically over developmental time. Between 6 to 8 weeks and 2 The frequency of aneuploidy changes dramatically over developmental time. Between 6 to 8 weeks and 2
The frequency of bipolar illness in members of monozygotic twin pairs and in first-degree relatives The frequency of bipolar illness in members of monozygotic twin pairs and in first-degree relatives
Video: Carbohydrate Metabolism: Introduction to renal processes and filtrate formation and composition

For a complete list of videos, visit our video library