Author Question: If the media schedule for a brand yields 210 gross rating points and reaches 70 percent of the ... (Read 143 times)

rosent76 · **on:** Jun 29, 2018

If the media schedule for a brand yields 210 gross rating points and reaches 70 percent of the market, the frequency would be 3.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Discuss the three types of green advertising appeals and provide an example of each.

kkenney · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

True

Answer to Question 2

The three types of green advertising appeals are:
1 . Ads that address a relationship between a product/service and the biophysical environment. The example given in the text is an ad for Shell and how they found ways to make large scale production and a commercial reality for producing ethanol from agricultural wastes. Another example is o.b. tampons touting their lack of applicators as generating less waste.
2 . Ads that promote a green lifestyle without highlighting a product or service. Some companies, such as Ben & Jerry's, promote environmental awareness but not necessarily their specific products.
3 . Ads that present a corporate image of environmental responsibility. Examples could be how companies have complied with environmental initiatives before they were enforceable by law or are not even law.