This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Gross rating points (GRPs) are a function of the percentage paying attention to an ad (whether on ... (Read 72 times)

Beheh

  • Hero Member
  • *****
  • Posts: 520
on: Jun 29, 2018
Gross rating points (GRPs) are a function of the percentage paying attention to an ad (whether on social media or traditional media) and the frequency of times the audience pays attention.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

The brand adoption process is concerned with the issue of how an innovation is communicated and adopted throughout the marketplace.
 a. True
  b. False
 Indicate whether the statement is true or false


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

welcom1000

  • Sr. Member
  • ****
  • Posts: 298
Reply #1 on: Jun 29, 2018
Answer to Question 1

False

Answer to Question 2

False


Beheh

  • Member
  • Posts: 520
Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

raenoj

  • Member
  • Posts: 340
Reply 3 on: Yesterday
:D TYSM

« previous next »
 

Did you know?

Every flu season is different, and even healthy people can get extremely sick from the flu, as well as spread it to others. The flu season can begin as early as October and last as late as May. Every person over six months of age should get an annual flu vaccine. The vaccine cannot cause you to get influenza, but in some seasons, may not be completely able to prevent you from acquiring influenza due to changes in causative viruses. The viruses in the flu shot are killed—there is no way they can give you the flu. Minor side effects include soreness, redness, or swelling where the shot was given. It is possible to develop a slight fever, and body aches, but these are simply signs that the body is responding to the vaccine and making itself ready to fight off the influenza virus should you come in contact with it.

Did you know?

Disorders that may affect pharmacodynamics include genetic mutations, malnutrition, thyrotoxicosis, myasthenia gravis, Parkinson's disease, and certain forms of insulin-resistant diabetes mellitus.

Did you know?

The Centers for Disease Control and Prevention (CDC) was originally known as the Communicable Disease Center, which was formed to fight malaria. It was originally headquartered in Atlanta, Georgia, since the Southern states faced the worst threat from malaria.

Did you know?

Walt Disney helped combat malaria by making an animated film in 1943 called The Winged Scourge. This short film starred the seven dwarfs and taught children that mosquitos transmit malaria, which is a very bad disease. It advocated the killing of mosquitos to stop the disease.

Did you know?

The average office desk has 400 times more bacteria on it than a toilet.

Press into points along the neck with your thumb, one side at a time. Apply circular friction to ... Press into points along the neck with your thumb, one side at a time. Apply circular friction to ...
Derivative of Inverse Trig Function Derivative of Inverse Trig Function
State the transformations on the function f(x)= 4sin(x-pi)-2 and then graph two cycles below. State the transformations on the function f(x)= 4sin(x-pi)-2 and then graph two cycles below.
Sketch the graph of each function using transformations. State the domain and range. Sketch the graph of each function using transformations. State the domain and range.
The percentage of Canadian students in Grades 7 through 12 who used drugs The percentage of Canadian students in Grades 7 through 12 who used drugs
Calculus help: Show that y has three points of inflection and they all lie on... Calculus help: Show that y has three points of inflection and they all lie on...
Video: What are the Parts of a Plant Cell?

For a complete list of videos, visit our video library