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Author Question: Gross rating points (GRPs) are a function of the percentage paying attention to an ad (whether on ... (Read 75 times)

Beheh

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on: Jun 29, 2018
Gross rating points (GRPs) are a function of the percentage paying attention to an ad (whether on social media or traditional media) and the frequency of times the audience pays attention.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

The brand adoption process is concerned with the issue of how an innovation is communicated and adopted throughout the marketplace.
 a. True
  b. False
 Indicate whether the statement is true or false


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welcom1000

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Reply #1 on: Jun 29, 2018
Answer to Question 1

False

Answer to Question 2

False


Beheh

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

jojobee318

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Reply 3 on: Yesterday
Wow, this really help

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