Selecting the media schedule that generates the most exposure ...

[Chelseaamend]

Selecting the media schedule that generates the most exposure value per gross rating point is a basic premise of _____.
 a. the three-exposure hypothesis
  b. the shelf-space model
  c. frequency value planning
  d. the elaboration likelihood model
  e. the hierarchy of needs model

Question 2

James feels that with all of his responsibilities, things are barely within his control at times. He would give up a promotion if it meant he would be able to spend less time with his kids. According to MindBase, his motto would be _____.
 a. You Only Live Once
  b. Do the Right Thing
  c. Tine Is of the Essence
  d. Ease on Down the Road
  e. Sense and Sensibility

[popopong]

Answer to Question 1

c

Answer to Question 2

c

[Chelseaamend]

YES! Correct, THANKS for helping me on my review

[Joy Chen]

Thanks for the timely response, appreciate it