Author Question: Selecting the media schedule that generates the most exposure value per gross rating point is a ... (Read 40 times)

Chelseaamend · **on:** Jun 29, 2018

Selecting the media schedule that generates the most exposure value per gross rating point is a basic premise of _____.
a. the three-exposure hypothesis
b. the shelf-space model
c. frequency value planning
d. the elaboration likelihood model
e. the hierarchy of needs model

Question 2

James feels that with all of his responsibilities, things are barely within his control at times. He would give up a promotion if it meant he would be able to spend less time with his kids. According to MindBase, his motto would be _____.
a. You Only Live Once
b. Do the Right Thing
c. Tine Is of the Essence
d. Ease on Down the Road
e. Sense and Sensibility