Author Question: Assuming 1 rating point represents 1 million households, determine the GRP for a TV schedule that ... (Read 152 times)

imanialler · **on:** Jun 29, 2018

Assuming 1 rating point represents 1 million households, determine the GRP for a TV schedule that advertises during ER, which had a rating of 15, Will & Grace, which had a rating of 12, and CSI, which had a rating of 14 during a one week period last year.
a. 12
b. 13.67
c. 15
d. 41
e. 41,000,000

Question 2

In deciding among the four general targeting methods, a marketer must consider two factors. These factors are _____.
a. how large should the target be, and what area(s) of the country should it include
b. what media would best reach the target market, and what appeal would work best
c. how many target markets should be selected, and how large should they be
d. how to evaluate the success of the marcom strategies and measure of financial success
e. how easy or difficult is it to collect data, and how predictive the characteristic is of consumer choice behavior