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Author Question: __________ is the gross number of advertising exposure opportunities delivered by the media vehicles ... (Read 46 times)

mikaylakyoung

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on: Jun 29, 2018
__________ is the gross number of advertising exposure opportunities delivered by the media vehicles in a schedule.
 a. Big data
  b. Effective reach
  c. Message weight
  d. Effective frequency

Question 2

The mid-1990s presented insecure moments for advertisers heavily invested in traditional advertising.
 a. True
  b. False
 Indicate whether the statement is true or false


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memslove

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Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

True


mikaylakyoung

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

yeungji

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Reply 3 on: Yesterday
Excellent

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