Author Question: __________ is the gross number of advertising exposure opportunities delivered by the media vehicles ... (Read 59 times)

mikaylakyoung · **on:** Jun 29, 2018

__________ is the gross number of advertising exposure opportunities delivered by the media vehicles in a schedule.
a. Big data
b. Effective reach
c. Message weight
d. Effective frequency

Question 2

The mid-1990s presented insecure moments for advertisers heavily invested in traditional advertising.
a. True
b. False
Indicate whether the statement is true or false